For Immediate Release

Contact:
Mike Moebs
800-237-3317, ext. 15

Moebs $ervices to Divulge Profitability Secrets at The Pricing Institute
LAKE FOREST, IL—By 2005, experts predict financial institutions will see net interest margins falling to 3.00% or lower as a result of an influx of retiring baby boomers and increased interest rates. To help these institutions maintain profitability into the future, Moebs $ervices presents The Pricing Institute March 17 through March 21 at the Newport Beach Marriott Suites.

For the past fifteen years, the innovative, hands-on laboratory setting of The Pricing Institute has enabled presidents, executives, managers and supervisors to refine their pricing abilities. After just five days of instruction, participants leave equipped with practical, instantly applicable ways to increase fee income, bring down non-interest expenses, and move consumers toward greater electronic self-service at their institutions.

"This is best foundation for pricing I have seen in nearly 20 years of financial services institute experience," says Dave DeCrane, past participant and President/CEO of Telephone Credit Union in Cleveland, Ohio, a $75 million institution.

The Pricing Institute is led by two of the leading authorities in pricing today: Mike Moebs and Ken Williams. Mr. Moebs is the author of Pricing Financial Services by Dow Jones—the pricing bible of the financial service industry. A CPA with an MBA from the University of Chicago, he is an industry expert with almost 30 years of experience in financial services, including service as a credit union and bank director. Mr. Williams is a nationally recognized expert on risk analysis, pricing and profitability. Williams has an MBA and more than 30 years of direct hands-on experience in financial services, including marketing, pricing, distribution, credit policy and fraud.

Anyone in a position to change or influence price is encouraged to attend The Pricing Institute. At a cost of $2,395, it offers:

• 40 hours of instruction;
  
• 32 hours professional AICPA CPE credit;
  
• The Pricing Manual, the best book on pricing available;
  
• A pricing workbook with specific examples and cases;
  
• 13 hours of case analysis and networking;
  
• The 18 Steps to Successful Pricing, a quick reference;
  
• A calculator to convert fees and balances; and,
  
• Continental breakfasts, lunches and refreshments at breaks.