Winners at Overdrafts Created by m.moebs on 10/16/2023 8:30:31 AM An overdraft price above $20 is not profitable.
A price below $20 makes money and keeps the CFPB & FTC off your back.
Walmart & Bank of America prove this every day.
Semper, Mike
Profitable Checking Drives Growth
“Checking, fees, and overdrafts have had a rebirth since the pandemic.”
Michael Moebs, Economist & Chair of Moebs $ervices, LLC (M$) a Private Financial Service Research Firm.
LakeForestIL(October15,2023) Peoplemakefinancialerrors. The days of penalizing the consumer with high fees are over. Profitability now drives overdrafts. The bottom-line guides prices and volume, and consumers & depositories are the winners. Consumers win with a price which is half of what it was pre-COVID, and financial institutions (FIs) win by making checking lucrative. READ FULL ARTICLE
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